Pre-construction marketing agency for real estate developers.
Presale demand, built before groundbreaking — from Chicago and Miami, nationwide.
TERAMOK activates buyer demand while the building is still a rendering. Brand, cinema-grade film, launch website, and paid campaigns run as one in-house system, timed to your reservation milestones.
- Service
- Pre-construction & presale marketing
- Best for
- Residential developers ahead of groundbreaking
- Starts
- 90–120 days before reservations open
- Campaigns
- $8,000–$25,000 / month, published pricing
- Markets
- Chicago · Miami · nationwide
Published results from TERAMOK client launches.
Pre-construction vs. presale — two searches, one system.
Developers search for both terms. Here is how they relate, and why TERAMOK runs them as a single engagement.
Pre-construction marketing
- The phase: from land close to vertical construction
- Objective: reservations and investor confidence before the building is visible
- Assets: brand, concept film, launch website, waitlist campaigns
- Who searches it: developers planning ahead of groundbreaking
Presale marketing
- The system: the sales engine that runs through that phase
- Objective: absorption at target pricing, tracked against the pro forma
- Assets: reservation campaigns, sales-gallery support, milestone media
- Who searches it: developers with a sales deadline already set
What pre-construction marketing includes.
Selling a building that does not exist yet is a storytelling problem. Every asset must carry the weight the finished building would.
Development brand & investor story
Naming, positioning, and identity for the development, plus the investor-facing narrative that supports presale pricing.
Cinema-grade film before the building exists
Concept films, site films, and lifestyle storytelling shot on RED and ARRI — the project looks finished long before it is.
Launch website with lead capture
A presale-focused website with residence pages, availability, and a real SEO foundation from day one.
Paid media timed to milestones
Meta, Google, and YouTube sequenced to your sales stages — awareness before launch, demand capture when reservations open.
How the presale window gets won.
Position
Brand, naming, and investor story — 90 to 120 days before reservations open.
Produce
Film, photography, and the launch website, built while permits and financing close.
Warm
Audience building and waitlist campaigns before the sales gallery opens.
Convert
Reservation campaigns paced to sales milestones, reported against the pro forma.
Swipe or tap a step
“A development that starts marketing at groundbreaking has already given away its best selling window. We build demand while the competition is still pouring foundations.”
Founder & CEO, TERAMOK
22 units reserved before groundbreaking.
On a recent 48-unit Chicago residential development, the TERAMOK launch system produced 22 signed reservations before ground was broken — outcomes measured against the project pro forma, not impressions.
TERAMOK is a real estate marketing and production agency founded in 2019, headquartered in Chicago with a Miami presence. The agency works exclusively in the built environment — developers, architecture firms, and construction brands — operating $700K+ of RED and ARRI cinema equipment in-house across 50+ delivered projects. It is led by founder & CEO Kirill Samarits and partner & COO Yiannis Deves, with published pricing and documented case studies.
Common questions about pre-construction marketing.
When should pre-construction marketing start?
Ninety to 120 days before reservations open. Brand and film need lead time, and paid campaigns perform best with an audience warmed up before the sales gallery opens.
How much does pre-construction marketing cost?
TERAMOK presale campaigns run $8,000 to $25,000 per month depending on project size and scope. Every engagement is scoped and priced before contracts are signed — pricing is published on our pricing page.
Do you only work in Chicago and Miami?
TERAMOK is headquartered in Chicago with a Miami presence, and takes development projects nationwide when the scope supports a traveling production crew.
Is pre-construction the same as presale marketing?
Developers search for both; the discipline is the same. Pre-construction is the phase, presale is the sales system that runs through it — at TERAMOK both are one engagement.
Every engagement scoped and priced before contracts are signed.
Tell us about the project — we will map the launch system to your sales timeline and give you a fixed scope.
Book a strategy call