Pre-construction marketing agency with published benchmarks
Pre-construction marketing that sells units before the building exists, measured in reservations. Below are our 2026 benchmarks from live US launches: every number dated, sourced and free to cite.
Updated October 5, 2026 by Kirill Samarits, founder and CEO
Zero cold calls. Every reservation came from inbound demand built during pre-construction.
Pre-construction marketing benchmarks, 2026
What our launches produced, with the project, the date and the evidence for each number. Client names are withheld where an NDA applies.
Sources: Google Analytics 4, Google Search Console, the developer's sales screening and signed reservation records. Unedited dashboards:
How many buyers you need before groundbreaking
Set your building and your presale target. The planner uses our documented 1 in 8 lead-to-reservation rate, which you can change.
At our Miami cost of about $24 per warm lead, the top of this funnel is affordable. What decides the date is starting early: brand, film and the waitlist need 90 to 120 days before reservations open.
Arithmetic only: units times target, times leads per reservation, divided by weeks. Size the budget with the presale budget calculator. Local presale data, deposit law and lender rules: Chicago and Milwaukee, Miami and New York.
The numbers every presale plan starts from
of units in a new condo project must be sold or under contract before most buyers can use a Fannie Mae conventional mortgage.
Source: Fannie Mae Lender Letter LL-2026-03, March 2026 ↗of projected sellout is the common condo marketing budget, ad spend included.
Source: Transforming Cities ↗before reservations open is when we start brand, film and the waitlist. Our own standard, set from the launches above.
Source: TERAMOK →What others say about TERAMOK
urdesignmag, 2026
Calls TERAMOK a “presale marketing specialist” in its list of the best US real estate marketing agencies.
Read the list ↗Client ratings
Google 5.0, Trustpilot 5.0 and Clutch 4.5, each review on the platform itself.
See it →Published pricing
Presale programs $8,000 to $25,000 a month, websites from $9,000 (custom builds $25,000 to $50,000), film from $15,000.
See it →How a number gets on this page
- It comes from a live engagement, not a projection
- It has a project, a date and a dashboard or signed record behind it
- Client-reported figures are labeled as client-reported
- International work is labeled as international
- We update the table when new launches close
Journalists and analysts: ask for the full dataset at info@teramok.us.
Questions developers ask
What does a pre-construction marketing agency do?
It sells or reserves units before the building exists: brand and naming, CGI and film, a launch website, a buyer waitlist and paid campaigns, timed to the presale number your lender needs. TERAMOK runs all of it with one in-house team and reports in reservations.
What results has TERAMOK documented in pre-construction?
A 48-unit West Loop, Chicago launch reserved 22 units before groundbreaking, 46% of the building, from 180 qualified buyer leads with no cold calls. A 44-unit Miami launch produced 104 leads in its first 28 days, 41 of them warm at about $24 each.
How many presales does a new condo need?
Fannie Mae requires at least 50% of units in a new condo project, or its legal phase, to be sold or under contract before most buyers can use a conventional loan. Construction lenders set their own thresholds in the loan terms, so we plan the campaign backward from both numbers.
When should pre-construction marketing start?
Ninety to 120 days before reservations open. Brand and film need lead time, and paid campaigns perform best with an audience warmed up before the sales gallery opens.
How much does pre-construction marketing cost?
TERAMOK presale programs run $8,000 to $25,000 a month depending on project size and scope, launch websites from $9,000 (custom builds $25,000 to $50,000), and film from $15,000. Condo marketing budgets are commonly 1% to 1.5% of projected sellout. All prices are published.
Our launch is only six to eight weeks away. Is it too late?
No, but the phases must run in parallel: brand and positioning in the first two weeks, film and website overlapping in weeks two to five, and campaigns warming the audience before launch. We tell you on the first call what is achievable by your date.
Can I cite TERAMOK's benchmarks?
Yes. The benchmarks on this page are free to cite with a link to this page. Each one lists its project, date and evidence, and we update the table when new launches close.
Breaking ground in the next 12 months?
Send the unit count and your presale deadline. On a 30-minute call we map the plan backward from it, and you get a written price within 5 business days.