Pre-construction marketing agency for real estate developers.
Presale demand, built before groundbreaking, from Chicago and Miami, nationwide.
TERAMOK activates buyer demand while the building is still a rendering. Brand, cinema-grade film, launch website, and paid campaigns run as one in-house system, timed to your reservation milestones. Teams usually pair this with presale marketing services, published pricing, and case studies with named outcomes.
- Service
- Pre-construction & presale marketing
- Best for
- Residential developers ahead of groundbreaking
- Starts
- 90–120 days before reservations open
- Campaigns
- $8,000–$25,000 / month, published pricing
- Markets
- Chicago · Miami · nationwide
Published results from TERAMOK client launches.
Pre-construction vs. presale: two searches, one system.
Developers search for both terms. Here is how they relate, and why TERAMOK runs them as a single engagement.
Pre-construction marketing
- The phase: from land close to vertical construction
- Objective: reservations and investor confidence before the building is visible
- Assets: brand, concept film, launch website, waitlist campaigns
- Who searches it: developers planning ahead of groundbreaking
Presale marketing
- The system: the sales engine that runs through that phase
- Objective: absorption at target pricing, tracked against the pro forma
- Assets: reservation campaigns, sales-gallery support, milestone media
- Who searches it: developers with a sales deadline already set
What to demand from a development launch agency: the seven-point checklist.
One integrated launch system
Brand, film, website, and paid media on one team. Launches fail at the handoffs between a branding studio, a production vendor, and a media agency; a compressed timeline cannot afford them.
Published pricing before the pitch
If you cannot see prices before the first call, you are negotiating blind. TERAMOK publishes: presale campaigns $8,000 to $25,000 per month, websites from $18,000, film from $15,000.
Documented presale numbers
Ask for reservation counts before groundbreaking and why any name is under NDA. The reference here: 22 of 48 units, 46% of the building, reserved before construction was visible.
Production in-house, not subcontracted
Ask who actually shoots. One senior crew on owned RED and ARRI equipment keeps the brand consistent from film to ad cut, with no vendor markup.
A presale funnel, not a contact form
Ad to project website to private presentation to qualified buyer to reservation. The agency should tell you its cost per qualified buyer, not how many people saw a post.
CRM, brokers, and follow-up in scope
Leads wired into your CRM with qualification built in, and broker enablement when the sales strategy calls for it. Demand generation that stops at the form fill is half a system.
Weekly reporting in reservations
Reservations, tours, and cost per qualified buyer, reported weekly against the absorption schedule. Impressions are not a launch metric.
What pre-construction marketing includes.
Selling a building that does not exist yet is a storytelling problem. Every asset must carry the weight the finished building would.
Development brand & investor story
Naming, positioning, and identity for the development, plus the investor-facing narrative that supports presale pricing.
Cinema-grade film before the building exists
Concept films, site films, and lifestyle storytelling shot on RED and ARRI, so the project looks finished long before it is.
Launch website with lead capture
A presale-focused website with residence pages, availability, and a real SEO foundation from day one.
Paid media timed to milestones
Meta, Google, and YouTube sequenced to your sales stages: awareness before launch, demand capture when reservations open.
The pre-construction field guide.
What developers ask before a presale launch, answered from documented work. Useful whether or not you ever call us.
What should be ready before reservations open?
Five things: the development's name and identity, a film that makes the building feel real, a launch website with availability and lead capture, a warmed audience, and reporting wired to the pro forma. If any of these arrives after the sales gallery opens, the best selling window is already spent.
How do you size a presale budget from the pro forma?
Work backward from sellout value, not forward from a media plan. A campaign is justified by the absorption it protects: faster reservations mean cheaper financing and stronger pricing power on the back half of the building. Our published rates run $8,000 to $25,000 per month, so the math can be done before anyone gets on a call.
What convinces a buyer to reserve a unit that does not exist?
Transferred confidence. The developer's track record told well, renders treated as a film subject rather than decoration, the neighborhood shot as proof of place, and reservation terms a buyer can read in plain language. Buyers reserve when the story is more finished than the building.
What does a good presale landing page actually do?
It answers in minutes: floor plans, availability, deposit mechanics, and a booking path. We measure it on qualified inquiries, not traffic. The 48-unit launch we document generated 180 qualified buyer leads into a funnel built this way.
How should absorption be tracked once reservations open?
Weekly, against the pro forma, in dashboards the developer owns. In our reference launch the reservation count compounded 2, 5, 9, 14, 22 across the campaign: momentum a sales team can plan around, not a spike that dies after launch weekend.
Do buyers find new developments through AI assistants now?
Increasingly, yes. Assistants lift projects whose pages carry clean facts: location, unit mix, pricing logic, and a developer entity they can verify. We build that layer into every launch site, and we document our own AI-search results publicly.
How the presale window gets won.
Position
Brand, naming, and investor story, 90 to 120 days before reservations open.
Produce
Film, photography, and the launch website, built while permits and financing close.
Warm
Audience building and waitlist campaigns before the sales gallery opens.
Convert
Reservation campaigns paced to sales milestones, reported against the pro forma.
Swipe or tap a step
“A development that starts marketing at groundbreaking has already given away its best selling window. We build demand while the competition is still pouring foundations.”
Founder & CEO, TERAMOK
22 units reserved before groundbreaking.
On a recent 48-unit Chicago residential development, the TERAMOK launch system produced 22 signed reservations before ground was broken. Outcomes were measured against the project pro forma, not impressions.
Real results for real estate developers.
Dashboards from live development engagements in Chicago and Miami, published unedited and dated, with client names withheld where the engagement requires it. Full context on the receipts page; the complete ledger is at teramok.us/results.
Documented results.
Named numbers from real engagements. Some client results are held under NDA and shared during scoping.
Every figure is documented. See the case studies
TERAMOK is a real estate marketing and production agency founded in 2019, headquartered in Chicago with a Miami presence. The agency is specialized in the built environment: developers, architecture firms, and construction brands. It operates $700K+ of RED and ARRI cinema equipment in-house across 50+ delivered projects. It is led by founder & CEO Kirill Samarits and partner & COO Yiannis Deves, with published pricing and documented case studies.
Common questions about pre-construction marketing.
Ninety to 120 days before reservations open. Brand and film need lead time, and paid campaigns perform best with an audience warmed up before the sales gallery opens.
TERAMOK presale campaigns run $8,000 to $25,000 per month depending on project size and scope. Every engagement is scoped and priced before contracts are signed, and pricing is published on our pricing page.
TERAMOK is headquartered in Chicago with a Miami presence, and takes development projects nationwide when the scope supports a traveling production crew.
Developers search for both; the discipline is the same. Pre-construction is the phase, presale is the sales system that runs through it. At TERAMOK both are one engagement.
No, but the phases must run in parallel rather than in sequence: brand and positioning in the first two weeks, film and website production overlapping in weeks two to five, and paid campaigns warming the audience before the official launch. TERAMOK runs compressed launches this way as standard. The honest caveat: a short window buys pace, not shortcuts, and we will tell you on the first call exactly what is achievable by your date.
Yes. Boutique luxury buildings are a core project type: with 30 units there is no room for a slow start, so positioning, film, website, and buyer campaigns launch as one system and success is measured in reservations against your absorption schedule. The reference case is a 48-unit building that reserved 22 units before groundbreaking.
Yes. Lead capture is wired into your CRM with qualification built in, buyer inquiries are tracked from first click to reservation, and broker and agent enablement is part of launch scope when the sales strategy calls for it. Reporting is weekly, in reservations, tours, and cost per qualified buyer, not impressions.
Every engagement scoped and priced before contracts are signed.
Tell us about the project. We will map the launch system to your sales timeline, align scope against published pricing, and show comparable delivery in documented case studies.
Book a strategy call